Amazon marketing and growth consulting led by experts with experience at Amazon Ads US headquarters. WIP — Work In Progress — brings together data analysis, strategy and US partners to support execution.
Explore servicesReview revenue, advertising performance, conversion and product profitability together to identify what to improve first.
Build an advertising strategy that improves efficiency, drives purchase and supports brand growth.
We use Amazon Marketing Cloud (AMC) to analyze customer journeys and advertising touchpoints, informing measurement and audience targeting. The scope depends on your brand’s AMC access and available data.
Make your product’s strengths clear through messaging and content that speak to US shoppers.
Validate demand and competition before setting launch priorities. Use Amazon consumer insights to inform retail and DTC expansion.
Start with a two-week diagnostic, a focused strategy project or ongoing advisory. We tailor the findings, priorities and recommendations to your brand.
Advertising management and account operations are scoped separately with the appropriate execution partners. WIP’s co-founders lead strategy and partner coordination.