Access
Identify relevant brand opportunities and understand who makes decisions, what matters and whether the timing is right.
01 / WHO WE ARE
FOR US PARTNERS WORKING WITH KOREAN BRANDS
Your bridge to
Korean brands.
We help US agencies, platforms and specialists connect with Korean beauty brands—and turn a promising conversation into a working partnership.
Korean brand relationshipsBusiness contextHands-on coordination
02 / WHY WE EXIST
Shared ambition.
Different ways of working.
The opportunity is there. Reaching the right decision-makers, understanding priorities and moving the work forward takes context.
We translate more than language. We translate how business gets done—so Korean headquarters and US partners can move in the same direction.
Where we help close the gap
Understanding
Connect the brand’s goals and expectations with US market requirements and your specialist capabilities.
Momentum
Clarify scope, approvals, timelines and success measures so the relationship can move beyond the first conversation.
03 / WHAT WE DO
Open the relationship.
Make the work possible.
Brand Connections
Find Korean-brand opportunities that fit your expertise.
Explore this service
- Korean beauty brand relationships
- Opportunity qualification and US readiness
- Brand priorities and decision-maker context
- Partner fit and scope matching
Partner Translation
Turn business context into clear briefs and shared expectations.
Explore this service
- Brand goals translated into actionable briefs
- Communication between Korean HQ and US teams
- Market context and proposal alignment
- Decision process, timelines and approvals
Partnership Coordination
Keep everyone aligned from scope to delivery.
Explore this service
- Agreed roles and measures of success
- Specialists matched to the brand’s needs
- Clear handoffs and ongoing communication
- Strategy reviews and client decision support
04 / WHY WIP
Experience on both sides.
Directly involved.
Global brand experience
Our founders bring marketing experience across Amazon and global luxury brands.
Two-market fluency
We understand Korean-brand priorities and the commercial realities US partners work within.
Senior, hands-on partnership
Our co-founders stay directly involved in a select number of engagements.
Meet the co-founders
Anna Ko | Co-Founder
Anna brings 13+ years of marketing experience across Amazon, Microsoft and global luxury brands in Korea and the US. She leads client strategy, Amazon growth, operations and partner collaboration.
Jennifer Doh | Co-Founder
Jennifer brings 15+ years of marketing experience across US and Asian markets, including product and partnership marketing at Amazon and Amazon Ads. She leads US strategy, positioning and business planning.
Selected work and market perspective
Selected engagements
- K-Beauty brand — US retail expansion
- Beauty brand — Amazon growth reset
- Emerging skincare brand — Positioning and product architecture
Details are available on request.
Context partners can build on
K-Beauty in the US, Amazon growth, retail expansion, consumer trends, product positioning and emerging category opportunities.
05 / LET’S WORK TOGETHER
Your expertise.
Our connection.
For US partners in commerce, media, creative, influence, retail and PR.
Tell us who you want to work with—and where the connection gets difficult.
How a partnership starts
Understand your expertise
Start with your capabilities, ideal brand fit and the support you need.
Assess the opportunity
Review the brand’s priorities, readiness and fit before shaping the scope.
Agree on our role
Define WIP’s involvement, from opportunity development to ongoing coordination. You deliver your specialist work against a shared brief.