Where to win
- Market + consumer
- Positioning + message
- Hero products + channels
A STRATEGIC GROWTH PARTNER FOR BEAUTY
The strategy behind
better execution.
WIP helps Asian beauty brands become easier to understand, partner with, and grow worldwide.
01ASIAN BEAUTY BRANDAmbition + expertise
02WIPStrategy + brand direction
03GLOBAL PARTNERSSpecialist execution
04GROWTHAligned results
Brands,
Built Together.
WIP helps US agencies access global beauty opportunities—and makes those partnerships easier to win, align, and grow.
How we work with partnersFounded by former Amazon leaders and professionals with decades of brand experience.
Different expertise. One brand direction. Complete transparency.
01 / Perspective
One direction.
Clear ownership.
WIP makes the strategic decisions first, so every specialist can do their best work.
How to win
- Partner scopes
- Shared priorities
- Success measures
Execution
- Commerce + media
- Creative + influence
- Retail + PR
Strategy works better
in partnership.
US agencies are often built around domestic brands. Global opportunities become harder to win and serve when language, decision cycles, and priorities do not translate cleanly.
The opportunity is already global. In 2024, US sellers represented 26.8% of new Amazon.com registrations; Chinese sellers represented 62.3%. Marketplace Pulse, September 2025 ↗
WIP connects global beauty brands with US specialists—translating context, streamlining communication, and aligning every partner to one commercial goal.
“Global opportunity.
One aligned team.”
THE PARTNERSHIP MODEL
We open qualified global opportunities, curate the best-fit specialists, and create one path from brand ambition to US execution.
02 / Capabilities
Built to open doors,
and make the work easier.
The core value WIP brings to agency partners.
01
Global Brand Pipeline
Create access to qualified international opportunities.
- Global beauty brand relationships
- Opportunity qualification
- US readiness and priority setting
- Partner and scope matching
02
Cross-Market Client Leadership
Make international accounts easier to win and serve.
- Brand context translation
- Streamlined briefs and communication
- Timeline and expectation alignment
- Senior client decision support
03
Integrated Partner Direction
Keep the right specialists moving toward one goal.
- Best-fit specialist curation
- Shared strategic direction
- Clear roles and handoffs
- Transparent, coordinated collaboration
01
Shared Brand Strategy
Create one foundation for every partner.
- US market context
- Consumer and competitive intelligence
- Positioning and priorities
- Partner alignment
- Integrated launch planning
- Decision frameworks
02
Marketplace Intelligence
Bring commercial reality into brand decisions.
- Amazon business and advertising analysis
- Consumer demand signals
- SKU and Hero Product intelligence
- Category and competitor context
- New-to-Brand opportunity
- Retail and DTC implications
We turn marketplace signals into context the full partner team can use.
03
Product & Brand Translation
Make the product matter in the US.
- Product positioning
- Messaging architecture
- Portfolio story
- US market translation
- Campaign briefs
- Influencer creative direction
- Retail narrative
04
Embedded Strategic Partner
Add senior thinking where it is needed.
- Joint client planning
- Strategic work sessions
- Growth recommendations
- Product and SKU discussions
- Channel expansion
- Partner decision support
03 / How we work
One brand ambition.
The right partners around it.
01GLOBAL BEAUTY BRANDAMBITION · CONTEXT · OPPORTUNITY
→
02WIPQUALIFY · TRANSLATE · ALIGN
→
03BEST-FIT SPECIALISTS
COMMERCECREATIVE + MEDIARETAIL + PR
WIP qualifies the opportunity, curates each specialist, and keeps the team moving in one direction.
01PULSE CHECKDIAGNOSE
→
02STRATEGIC PROJECTSSOLVE
→
03STRATEGIC ADVISORYEVOLVE
+CREATIVE PROJECTSCAN ENTER INDEPENDENTLY
PULSE CHECK
2-week diagnostic engagement.
Where are we?
What is holding us back?
What should we do next?
The Pulse Check can lead into any of WIP's four capabilities.
STRATEGIC PROJECTS
Focused, project-based engagements addressing a specific US GTM, Amazon, business, or product marketing challenge.
STRATEGIC ADVISORY
Ongoing senior-level strategic partnership for brands that need continued guidance as their US business evolves.
CREATIVE PROJECTS
One-off projects combining strategic thinking with creative direction for products, campaigns, launches, and retail moments.
WIP / Founders
Built across markets.
Focused on growth.
Anna Ko
Co-Founder
Former Amazon and Microsoft marketer with experience across Korean and US businesses. At WIP, Anna leads client strategy, marketplace growth, operations, and partner connections.
Jennifer Doh
Co-Founder
Product and partnership marketer with experience across Amazon, Amazon Ads, e-commerce, and GTM in the US and Asia. At WIP, Jennifer leads US strategy, positioning, business planning, and growth.
04 / Partnership
The best work is built together.
WIP expands agency access to global beauty while reducing friction across new business, communication, and delivery.
01
Clarity
02
Synergy
03
Trust
You bring specialist expertise. WIP brings qualified opportunities, cross-market leadership, and faster alignment.
05 / Selected work
Selected engagements.
Selected work available on request.
K-Beauty Brand
US Retail Expansion
↗Beauty Brand
Amazon Growth Reset
↗Emerging Skincare Brand
Positioning + Product Architecture
↗06 / US Beauty Signals
Intelligence partners
can build on.
K-Beauty in the USAmazon growthUS retail expansionBeauty consumer trendsProduct positioningEmerging ingredients and category trends
